Believe in more

Nike campaign for Lateral Thinking

 

 

 

Mud Robots by Paul Granjon

 

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July 2017

BOX, Barcelona

JetClay and Pablo Je Je

Alfonso Montiel

Lateral Thinking

 

May to September

2018

Paul Granjon

Azkuna Centroa,

Bilbao

Production of

battery cells and

ball drivers

Alfonso Montiel

 

 

 

Project Description

 

“Believe in more” is composed of different 3D printed red clay pieces, for the Nike Air VaporMax campaign, conducted by Lateral Thinking Agency.

Inspired in the muddy textures of the campaign moodboard, the red clay was used to make the letters of the slogan campaign BELIEVE IN MORE, a raiser for the sneakers, several pictures stands and some vases.

  

 

‘Mudbots - Robots con Barro’ is a

robotic art installation comprising

several small mobile robots inspired

from the dung beetle: they push

in front of them a ball made of mud.

The robots are themselves powered

by mud with a set

of on-board microbial fuel cells

that use the activity of bacteria for

generating a small amount of electricity.

Bio-cybernetic hybrids, the life in

their power source providing the

energy for a computed behavior.

The contrast

between the primal nature of mud

and the highly technological electronics

explores possibilities of symbiosis and

highlights the sophistication of the

microbes compared to that

of the robot.

 

 

 

 

 

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 2020 JetClay
Web design: Mick Udaondo & JetClay
Cookies Policy

 2020 JetClay
Web design: Mick Udaondo & JetClay
Cookies Policy