Believe in more

Nike campaign for Lateral Thinking

Believe in more

Nike campaign for Lateral Thinking

Believe in more

Nike campaign for Lateral Thinking

 

Date:

Where:

Photography:

Ceramist:

Client:

 

Date:

Where:

Photography:

Ceramist:

Client:

 

Date:

Client:

Where:

What:

Ceramist:

 

July 2017

BOX, Barcelona

JetClay and Pablo Je Je

Alfonso Montiel

Lateral Thinking

 

July 2017

BOX, Barcelona

JetClay and Pablo Je Je

Alfonso Montiel

Lateral Thinking

 

May to September 2018

Paul Granjon

Azkuna Centroa, Bilbao

Production of battery cells and ball drivers

Alfonso Montiel

“Believe in more” is composed of different 3D printed red clay pieces, for the Nike Air VaporMax campaign, conducted by Lateral Thinking Agency.

Inspired in the muddy textures of the campaign moodboard, the red clay was used to make the letters of the slogan campaign BELIEVE IN MORE, a raiser for the sneakers, several pictures stands and some vases.

“Believe in more” is composed of different 3D printed red clay pieces, for the Nike Air VaporMax campaign, conducted by Lateral Thinking Agency.

Inspired in the muddy textures of the campaign moodboard, the red clay was used to make the letters of the slogan campaign BELIEVE IN MORE, a raiser for the sneakers, several pictures stands and some vases.

‘Mudbots - Robots con Barro’ is a robotic art installation comprising several small mobile robots inspired from the dung beetle: they push in front of them a ball made of mud.

The robots are themselves powered by mud with a set of on-board microbial fuel cells that use the activity of bacteria for  generating a small amount of electricity.

Bio-cybernetic hybrids, the life in their power source providing the energy for a computed behavior.

The contrast between the primal nature of mud and the highly technological electronics  explores possibilities of symbiosis and highlights the sophistication of the microbes compared to that of the robot.

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 2021 JetClay
Web design: Mick Udaondo & JetClay
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 2020 JetClay
Web design: Mick Udaondo & JetClay
Cookies Policy

 2020 JetClay
Web design: Mick Udaondo & JetClay
Cookies Policy